BIZ Assist
About

Two guys who run a business on this.

Steve runs the pool company. Carlo writes the software. BIZ Assist is what we built for our own shop, and you get one of us on the phone.

Carlo Pelosi and Steve McCool standing in front of two new white Ford pickups
Day one: Steve and Carlo with the first two trucks.
Steve McCool
Co-founder

Steve McCool

Twenty years in home services: a pool company, garage door repair, and more. A successful business owner for many years. Steve runs McCool's Pools in Phoenix, and he's the head football coach at Ridgeline Academy, serving the Anthem community.

Carlo Pelosi
Co-founder

Carlo Pelosi

Ten years as a software engineer, including work for a Fortune 500 company and on Starbucks databases and software. Carlo joined Steve to take McCool's Pools to the next level with fully custom software. BIZ Assist is what they built for themselves first.

Where it came from

Built first for our own pool company.

Before anyone else used this, it ran McCool's Pools.

“It was our phone ringing. So when something didn't work, we fixed it that week.”

The missed-call text, the review ask, the numbers on the phone: we built each one because we needed it. That's still how it works. You text one of us, and we're running a business on this too.

Proof

What a client says.

Word for word.

“Carlo at All For One Web Designs expertly understands small business needs. Responsive and easy to work with.”
— Natalie Fernandez, Volt Salon
Where we are

Phoenix, Arizona.

We work across the Valley and the rest of the state.

Phoenix metro, home turf.

Phoenix, Scottsdale, Peoria, Glendale, Mesa, Chandler, Gilbert, Tempe, Surprise, Goodyear, Anthem, Cave Creek, and anywhere else in Arizona. Meet us in person, or do the whole thing by text. We also work with trades in Central Texas.

Fifteen minutes

Text or call. You get one of us.

Tell us what you do and where your calls go now. We'll tell you what we'd set up. That's the whole call.